The quality of La Beauty products: a natural excellence based on Extra Virgin Olive Oil

For over twenty years, La Beauty has been synonymous with quality, tradition and innovation in the world of natural cosmetics. Each of our products is designed to enhance authentic beauty, respecting and enhancing the skin with safe and beneficial ingredients. But what makes our cosmetics truly unique? The secret lies in the synergy with a historic company that has made olive oil excellence its mission: the Lucarella company.

The synergy with the Lucarella company: a centuries-old tradition that meets natural beauty

La Beauty was born in 2001 thanks to the collaboration with the Lucarella company, an oil mill run by the Lucarella family since 1889. Located in the heart of the Itria Valley, the Lucarella company is synonymous with quality and tradition, with centuries-old olive groves cultivated according to sustainable and nature-friendly methods.

This synergy allows us to use an extra virgin olive oil of the highest quality, obtained through a cold-pressing process that preserves its extraordinary properties intact. This method guarantees that our oil maintains its most precious components intact, such as natural glycerin, fat-soluble vitamins (A and E), mineral salts and Omega 3 and 6 , known for their antioxidant power and ability to combat cellular aging.

Extra Virgin Olive Oil: the heart of our cosmetics

Each La Beauty product is based on this precious extra virgin olive oil, rich in essential nutrients for the skin. Its benefits are multiple and scientifically proven:

1. Deep Hydration: Olive oil is an extraordinary natural emollient, able to penetrate deep into the epidermis and create a protective barrier that prevents water loss, keeping the skin soft and hydrated for a long time.

2. Anti-Age Action: Thanks to the presence of powerful natural antioxidants such as vitamin E, extra virgin olive oil helps neutralize free radicals, the main cause of skin aging. This helps reduce the formation of wrinkles and keep the skin young and toned.

3. Soothing and regenerating effect: The soothing properties of olive oil make it ideal even for the most sensitive and reactive skin. It helps calm irritation and promotes cell regeneration, visibly improving the appearance of the skin.

The face, body and sun line: natural solutions for every need

The La Beauty range of products includes facial treatments, body treatments and a sun line, all designed to meet the different needs of the skin and provide a unique sensorial experience. Each product is dermatologically tested and made without parabens, silicones or other harmful ingredients, to guarantee maximum safety and skin tolerability.

• Face line: Created to offer hydration, nourishment and an effective anti-aging action. La Beauty face creams are enriched with extra virgin olive oil and other natural active ingredients to help reduce the signs of aging and improve skin elasticity.

• Body line: Nourishing creams and regenerating oils that give softness and brightness to the skin, preventing dryness and dehydration. Ideal for daily use to keep the skin velvety and toned.

• Sun line: La Beauty sun products protect from UV rays while deeply hydrating the skin. The formulations, enriched with extra virgin olive oil, are ideal for safe and natural protection during sun exposure.

A commitment to quality and sustainability

The beauty and health of the skin are at the center of our daily commitment. All our products are made with carefully selected ingredients and following sustainable production practices, respecting nature and the Apulian territory from which they come.

Every phase of the production process, from the olive harvest to the creation of the finished product, is followed with care and passion, to guarantee an unparalleled level of quality. By collaborating with the Lucarella company, we ensure that every drop of our extra virgin olive oil contains tradition and love for the land, bringing the benefits of an ancient and precious ingredient into your beauty routine.

Why choose La Beauty?

Choosing La Beauty means relying on cosmetics that respect the skin and the environment, the result of a family tradition that has made olive oil excellence its strong point. Each of our products is an invitation to discover a new way of taking care of yourself, in harmony with nature and with a quality guaranteed by over a century of experience in the sector.