Rediscover your skin with La Beauty: the power of nature, the effectiveness of science.

Beauty was born in 2001 thanks to the synergy and centuries-old experience of the Lucarella company, an oil mill since 1889. It is a perfect combination of cosmetic science, tradition and nature. Each of our products is made with high-quality natural ingredients, first and foremost extra virgin olive oil, cold-worked to preserve all its beneficial properties.

Beauty Products

Our natural products

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The Story of La Beauty

Our mission is simple: we want to offer cosmetics that put the authentic beauty of each person at the center.

With La Beauty, each product is designed to enhance the skin with natural ingredients and gentle formulas, without compromising on quality.

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Innovation and Nature

The union between the ancient knowledge of Lucarella oil masters and cosmetic innovation allows us to offer effective and skin-friendly solutions. Our mission is to enhance the authentic beauty of each person, offering treatments that hydrate, nourish and protect, with dermatologically tested formulas suitable for all skin types.

daily care for the modern man

The Beauty Man

Beauty dedicates a special line to men, with products designed to meet the specific needs of male skin. From shaving to cleansing, each formula combines natural ingredients such as extra virgin olive oil for a soothing, hydrating and protective action. Take care of your skin with products that offer comfort and freshness, for a simple and effective beauty routine, designed for today's man.

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your skin in the sun, protected and hydrated

The Beauty Solari

Protect your skin from the sun's rays with La Beauty sun products, formulated with natural ingredients such as extra virgin olive oil and organic aloe. Our sun line offers uncompromising protection and hydration, helping your skin maintain its natural balance while you tan evenly.

The Beauty Solari

Blog: Tips and insights on natural beauty

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