The new La Beauty website is online! Discover the news and our History

We are excited to announce the launch of the new La Beauty website, completely renovated to offer our customers an even more fluid, intuitive and engaging browsing experience. The restyling was designed to improve the usability of the site, making it easier and faster to find the products you are looking for, with a modern and functional interface.

With this update, we have worked to optimize every aspect of the user experience, making the purchasing process simple and safe, even from mobile. The new site structure allows you to discover all our lines of natural products for the face, body, sunscreens and men's care in a quick and pleasant way. In addition, you can easily access detailed information on each product, from the properties of extra virgin olive oil to the natural ingredients that characterize our formulations.

Beauty was born in 2001, but its roots are in the centuries-old experience of one of the oldest olive oil traditions in Puglia. Thanks to the collaboration with the Lucarella company, an olive oil mill active since 1889, our cosmetics are created with a very high quality extra virgin olive oil, cold-worked to preserve its precious beneficial properties.

The new site is not only a tool to purchase our products, but also a place to discover our history, our philosophy and commitment to quality. Each product tells a story of beauty, tradition and innovation, in perfect harmony with nature.